Do you allow your sales team to do in-store price adjustments, or do they have to touch the desk with every pencil?
Patrice Pagano Roadster68 Senior Marketing Manager
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Are your sales people introducing F&I products? If so, how far are they going? Are you incentivizing this behavior?
There is a lot of functionality available in digital retailing today. What features do you find most valuable?
How are you handling remote test drives and delivery? Are your salespeople doing these, or do you have a service? What safety precautions are they putting in place while at the customer’s home?
With inventory issues and stay at home orders going into effect again, do you anticipate making any changes to your marketing spend and/or allocations?
What is the optimal number and type of website CTAs? How has digital retailing changed this (if applicable).