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Senior Marketing Manager
Patrice Pagano Roadster
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Question
Process
Patrice PaganoRoadster
Senior Marketing Manager
How do you incorporate digital retailing into your lead follow up process?
How do you incorporate digital retailing into your lead follow up process?
Question
Marketing
Patrice PaganoRoadster
Senior Marketing Manager
What marketing channels convert best into online purchase activity?
What marketing channels convert best into online purchase activity?
Question
Technology
Patrice PaganoRoadster
Senior Marketing Manager
What's your favorite digital retailing feature?
What's your favorite digital retailing feature?
Question
Marketing
Patrice PaganoRoadster
Senior Marketing Manager
"Your website is now your showroom." Do you believe in this philosophy?
"Your website is now your showroom." Do you believe in this philosophy?
Question
Process
Patrice PaganoRoadster
Senior Marketing Manager
Do you have a refined process map that focuses on remote selling? Would love to know what the most significant difference is between this and your showroom process.
Do you have a refined process map that focuses on remote selling? Would love to know what the most significant difference is between this and your showroom process.
Question
Marketing
Patrice PaganoRoadster
Senior Marketing Manager
What KPIs do you track to measure efficiency?
What KPIs do you track to measure efficiency?
Question
Technology
Patrice PaganoRoadster
Senior Marketing Manager
How are you using technology such as kiosks, touch screens or iPads in the showroom?
How are you using technology such as kiosks, touch screens or iPads in the showroom?
Question
Safety
Patrice PaganoRoadster
Senior Marketing Manager
We have recently heard from a dealer partner that online car buying is picking up major speed at their store. And that ... Are you experiencing this as well?
We have recently heard from a dealer partner that online car buying is picking up major speed at their store. And that ... Are you experiencing this as well?
Question
Marketing
Patrice PaganoRoadster
Senior Marketing Manager
Are you planning on attending NADA this year now that it will be virtual? Curious how everyone will be participating this year.
Are you planning on attending NADA this year now that it will be virtual? Curious how everyone will be participating this year.
Question
Process
Patrice PaganoRoadster
Senior Marketing Manager
Has your gross profit per car increased, decreased or stayed the same with Digital Retailing?
Has your gross profit per car increased, decreased or stayed the same with Digital Retailing?
Question
Process
Patrice PaganoRoadster
Senior Marketing Manager
What is one part of the sales process that you continue to try to improve?
What is one part of the sales process that you continue to try to improve?
Question
Process
Patrice PaganoRoadster
Senior Marketing Manager
How are you measuring the success of your digital retailing solution?
How are you measuring the success of your digital retailing solution?
Question
Staffing
Patrice PaganoRoadster
Senior Marketing Manager
What kind of skills do you most value among employees? Has that changed once you introduced Digital Retailing into your store?
What kind of skills do you most value among employees? Has that changed once you introduced Digital Retailing into your store?
Question
Staffing
Patrice PaganoRoadster
Senior Marketing Manager
Who handles digital retailing deals at your store?
Who handles digital retailing deals at your store?
Question
Technology
Patrice PaganoRoadster
Senior Marketing Manager
What is your follow up process on digital retailing leads?
What is your follow up process on digital retailing leads?
Question
Safety
Patrice PaganoRoadster
Senior Marketing Manager
How are you protecting your employees that are coming into the showroom? Have you limited the number of people to keep social distancing in place?
How are you protecting your employees that are coming into the showroom? Have you limited the number of people to keep social distancing in place?
Question
Safety
Patrice PaganoRoadster
Senior Marketing Manager
Are you allowing your customers to test drive the car by themselves? Curious to hear how this is going for other stores.
Are you allowing your customers to test drive the car by themselves? Curious to hear how this is going for other stores.
Question
Marketing
Patrice PaganoRoadster
Senior Marketing Manager
How does your team use video in customer communications and marketing?
How does your team use video in customer communications and marketing?
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