Embrace it and use it. This is the new age of car buying and what people want so take advantage of having another tool in the tool box.
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It's 70% process & 30% tool. Sales processes need to be established that support the connection of online to in-store. These processes need to have accountability measures throughout with KPI's setup to track process commitment and success. However, establishing the... (More)
don't just focus on the "digital retailing" piece of roadster, 90% of what makes this so successful is making the "in store" part of roadster apart of your sales process. we quickly re invented our sales process around the roadster... (More)
There will be hiccups because your dealership does xyz different from everyone else. Don't give up iron them out. Its worth it to get it right.