Embrace it and use it. This is the new age of car buying and what people want so take advantage of having another tool in the tool box.
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Training
It's 70% process & 30% tool. Sales processes need to be established that support the connection of online to in-store. These processes need to have accountability measures throughout with KPI's setup to track process commitment and success. However, establishing the... (More)
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Training
don't just focus on the "digital retailing" piece of roadster, 90% of what makes this so successful is making the "in store" part of roadster apart of your sales process. we quickly re invented our sales process around the roadster... (More)
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Training
There will be hiccups because your dealership does xyz different from everyone else. Don't give up iron them out. Its worth it to get it right.
